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Community College Professor Jason has a busy floating schedule with workload varying from day to day, and sometimes new tasks added on the go. He wants to be fit and needs to exercise regularly to stay healthy, but struggles to work out a fitness routine that would align with his schedule and suit his needs. He is not sure how to best choose and plan fitness activities, but hiring a personal trainer is too expensive for him. He tries to exercise on his own, but it happens very infrequently because of all these constrains. Jason sees no effects from his current efforts. Behaviors: Wants to exercise and attempts to when he can; Adjusts his schedule often; Tries to maintain work-life balance and cares about spending time with his friends. Wants and Needs: Wants to be fit, look good and feel energized; Needs to exercise regularly in order to stay healthy. Frustrations: Struggles to keep up with his schedule and fit exercises into his daily life; Has too much on his mind to plan his fitness activities and is not sure what exercises to do; It’s hard for him to track his exercises and stay motivated. https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1625708527546-DJB73FAQ1LIQS8HE9MCA/Screen%2BShot%2B2021-01-27%2Bat%2B8.08.41%2BPM.jpg Case Studies - hourglass https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1625708575123-75NQGA7AUEDAYOD0794O/Screen%2BShot%2B2021-01-28%2Bat%2B10.40.53%2BPM.jpg Case Studies - hourglass https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1625708619664-ZBMDVXX9G5B5E5XTRI77/Screen+Shot+2021-02-06+at+8.43.59+PM.png Case Studies - hourglass https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1625708657143-JT3AFXZJ3USGO2XUWI28/Screen+Shot+2021-02-07+at+3.00.56+PM.png Case Studies - hourglass https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1625708881220-HOT3SKJ8F83USQ3R9N5Z/Screen+Shot+2021-02-06+at+9.21.19+PM.png Case Studies - hourglass https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1625708768792-WVKM039U6H0IL8E3YCYS/Screen%2BShot%2B2021-02-06%2Bat%2B8.15.32%2BPM.jpg Case Studies - hourglass https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1625708809066-O7LDBPZ80GLJKMA7EN9B/SaturatedHG2.png Case Studies - hourglass https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1625708825977-YP4Q5R0EG6B84IQALUAB/SaturatedHG3.jpg Case Studies - hourglass https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1625708794668-K59EVS2ZTZFVP3C6YIPR/SaturatedHG.png Case Studies - hourglass https://www.elenashereshevskaya.com/case-studies-2/unghosted monthly 0.5 2024-07-11 https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/7aeab934-e30b-48fb-b343-fbb0ae44040c/Affinity+Map.png Case Studies - UnGhosted https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/1612500828493-7927KSEPV9CTOSWUIP5Z/Screen+Shot+2021-02-04+at+11.52.43+PM.png Case Studies - UnGhosted - KRISTEN, 28 y.o. Product Manager Unemployed due to layoff, needs new employment as soon as possible. Behaviors: Applies to multiple positions each day, often tweaks her resume to match the position requirements and writes cover letters; Checks the status of her applications about once a week; Takes notes on her glows/grows to improve for her upcoming interviews. Needs and wants: To find a job as soon as possible; To be aware of the dynamics of the job market; To be informed of the companies’ hiring practices and culture, and have a better understanding of her chances when applying to positions at companies and what to expect in the process. Frustrations: Having to wait for a response for a long time; Having to manually track her applications and interviews individually and follow up with hiring managers; Not knowing if or when she will hear back so that she can make a decision to move on; Not hearing back after applying or interviews. https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/bae8c081-1144-42b7-b782-4ea89a12c235/Dash+Greyscale%282%29.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/beba152c-a9ae-429a-8830-250cc86721a9/Group+27043.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/feb9e320-7357-4d8d-8d3e-7fe4d2e276b3/UnGhosted_+Dashboard+and+Ticket+User+Flow+2.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/20340219-de62-43a6-a605-b4bd0870495a/Group+27066.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/9e71bac1-9990-4145-868d-b312c7da3486/Group+27044.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/d9b4418f-7be9-47f5-b2eb-c0e993cbbcdc/Group+27005.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/5a1a1beb-8293-4e27-b9e4-c50d7e69ada1/Account+Page.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/e635ac86-4c4d-446b-bca5-dbfafd8b3e18/Ticket+progression%402x.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/8a3fb186-c19b-491e-9440-c1bd11e4fa0e/Landing+Page%281%29.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/991ed917-f4ee-4c35-ac1f-21baa0d4ee9f/Dashboard+interactions.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/90db9001-0491-40ec-9a72-0945f42fc2b6/Create+ticket%281%29.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/fed0a695-03c9-413e-97c8-550e1a7a1bc6/Create+rating.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/80e42efb-53a5-4afe-ab36-d941742bfc91/Ticket+moving+inside.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/ae003845-d934-40e6-9aa0-4f3304237bba/Group+27054.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/d5ca6cdf-07c9-4ba1-920b-81c13ec669af/Group+27062.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/88137c24-e725-4272-8d28-49ff26f53538/Group+27064.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/08e1536e-35a7-4a62-9fcf-205e08ae68b9/Reviews+%28Based+on+Dash%29.png https://images.squarespace-cdn.com/content/v1/5fc523d7ab79f442f24507e8/7d533327-6407-42c6-9391-ed0bc0e0acd8/HF+Mockups.png